The Challenge

The World Steak Challenge is designed to benchmark the quality of beef production against other international competitors and establish a quality mark that everyone can trust. Success in the competition and the independent stamp of excellence that comes with it can be used as an integral part of a PR and marketing campaign to build exports and drive sales in home markets.

It will also provide an opportunity to engage with consumers to celebrate the joy and benefits of eating steak as part of a healthy balanced diet and highlight the quality and standards of steak production around the globe.

Don’t just take our word for it…

You have all done a great job getting beef in the spotlight. Winning an award is the crown on the work of many in this industry that produce fantastic products on a daily basis and will never get any credit for doing so” – JZ and Bergon